Good piece. There's power in thinking about the two parties in brands - most politicians fail to understand this. The other party is working to plant fear of hot, young and non-white. I think the underlying brand value needed to fight this is Trust: https://medium.com/the-national-discussion/another-word-for-hypocrisy-87057a5d71fd?source=friends_link&sk=b1c22c23cc50ddf2b73599e0e2a56b2c