Thanks for the smartly written piece - yours is an inciteful journey. I've been digging into hypocrisy as a persuasive construct, if you're interested: https://medium.com/the-national-discussion/another-word-for-hypocrisy-87057a5d71fd?source=friends_link&sk=b1c22c23cc50ddf2b73599e0e2a56b2c