Unity is Strength. Division is Surrender.

My years in advertising gave me an ear for language. Here is what it’s telling me about the 2024 elections.

Sheldon Clay
ILLUMINATION
Published in
4 min readMar 26, 2024

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Photo by Jonathan Meyer on Unsplash

Listen to the language of the 2024 U.S. campaign season and it sounds like the back-and-forth bickering of a divided nation. That’s usually how it gets played in the news. But if you listen more deeply, you hear…

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Sheldon Clay
ILLUMINATION

Writer. Observer of mass culture, communications and creativity.